TJMONEYY MEDIA · London
I shoot cars around London — owners who want their car photographed properly, dealers who need listing images that actually sell, and car meets and events. Shoots are timed around the light, which is the single biggest thing separating a good car photo from a phone snapshot in a car park.
Most of the cars on this page were shot on Sunday 12 May 2024, around Piccadilly Circus and the curve of Regent Street, with crowds lining the pavements: a pink and a grey Lamborghini Huracan, an Aventador, a yellow Urus, a Mercedes-AMG GT, a teal Rolls-Royce Spectre and a superbike in a Marvel wrap.
I shot the whole set at 1/500 of a second and f/2.8 on a 24-70mm lens, at ISO 160 to 400. That is fast enough to keep a slow-moving car sharp, and the open aperture softens the crowd without losing the buildings or the red bus that tell you it is London.
The blue McLaren Senna was shot at about 11pm on 29 August 2021, inside a Microsoft store. There were no lights to set up, only what the shop gave me, so I used a 16mm lens at f/1.4, ISO 100 and 1/60 of a second. A wide lens up close makes the car look as big as it feels, but you have to watch every reflection in the paint.
A set needs close pictures as well as the whole car. The Bentley headlights and the Spectre's side window with its orange interior show what a wide shot can't, and I shoot those on a longer lens with the background well out of focus.
If you've put real money and time into a car, phone photos in a supermarket car park don't do it justice. A proper shoot means picking a location that suits the car, shooting at the right time of day, and working the angles that show the shape rather than flattening it.
We'll usually go out early morning or in the hour before sunset — traffic is lighter, the light is directional and warm, and reflections behave. A typical session is one to two hours and covers static sets, detail work on the interior, wheels and badges, and rolling shots if we can do them safely.
For anyone selling, photography is the difference between a listing that gets clicks and one that gets scrolled past. A consistent set — same angles, same treatment, clean backgrounds — makes a small dealer look considerably more professional than the competition.
I can shoot a repeatable set per vehicle so your listings look like a coherent showroom rather than a collection of snaps taken by different people on different days.
I cover meets and automotive events around London, shooting both the cars and the atmosphere — the people, the arrivals, the details. Organisers get a gallery they can use to promote the next one, which is usually the point.
For events I'm happy to work to a brief if there are particular cars, sponsors or moments that need to be covered.
Finding the right spot is most of the job, and London is harder than it looks — most obvious locations are either busy, badly lit, or somewhere you'll be moved on from within ten minutes.
What works: the Docklands and the areas around the O2 for clean modern architecture and wide open tarmac, multi-storey rooftops for a skyline behind the car, the quieter industrial pockets of east London for texture, and the roads through Richmond Park and the Surrey edge for anything greener. Early morning is the unlock for all of them — empty, and the light is doing something.
I cover all of Greater London and travel out past the M25 regularly, which is often the better call for rolling shots since you need a quiet road and a second vehicle to do them safely.
Yes. The McLaren Senna on this page was shot at night inside a shop, using only the light that was already there. Those shoots take a wide, fast lens and care with reflections. Tell me the car and the location, and I'll come back with a price.
It comes down to session length, location, travel, how many edited images you want back, and whether it's private or commercial use such as dealer listings. I quote per shoot. Send me the car and roughly what you're after and I'll come back with a number.
Early morning or the hour before sunset. The light is low and directional, which shows the body lines instead of flattening them, and reflections are far easier to control. Midday sun in an open car park is the hardest possible condition and it shows in the photos.
Yes, and it makes a bigger difference than any editing. Clean paint, dressed tyres and a tidy interior save hours of retouching and always look better than a car cleaned up afterwards in software. Bring a cloth for last-minute fingerprints.
Yes, where it can be done safely and legally. That needs a second vehicle and a suitable quiet road, so it takes planning — mention it when booking rather than on the day.
Yes. I can shoot a consistent, repeatable set per vehicle for listings, which is what makes a dealer's inventory look professional and uniform online.
Not sure what you need? The pricing page explains what actually changes the cost of a shoot, or just get in touch and describe what you're after.
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