TJMONEYY MEDIA · London
I shoot fashion and editorial work in London — lookbooks for independent brands, campaign imagery, and portfolio work for models. Shoots are collaborative and planned properly beforehand, and commercial usage is sorted in the quote rather than argued about afterwards.
On 20 February 2023 I photographed The Art of Genius, Moncler's London Fashion Week show at Olympia. The backpack on this page is from the Salehe Bembury space, on a set covered in sand, and the quilted houndstooth boots are from the FRGMT collection. The Bembury space was dark, with coloured light that changed the look of the garments, so I worked at ISO 1000 and f/2.8 and kept the labels readable.
Most of the other pictures here were made on the street. The red dragon robe is from September 2021, shot at f/1.4 on a 56mm lens so a busy pavement falls away behind the model. The puffer jacket set is one session from March 2022, moving between a black Mercedes, brick side streets and park railings to get several backdrops out of one day.
The black roll neck and lace skirt was shot at dusk on the Barbican terrace in April 2022, on a 16mm lens that keeps the concrete in the picture. The night crowd pictures from July 2024 were at ISO 12800, because nothing else would hold a sharp face under fairy lights.
I shoot on a Sony A7R V and a Sony A6400. For fashion that usually means a Sigma 56mm f/1.4 or 85mm f/1.4 for portraits, a Sigma 24-70mm f/2.8 for events and shows, and a Sony 70-200mm f/2.8 when I need distance from the model.
For a clothing brand the job is straightforward to describe and hard to do well: the garment has to read clearly, the styling has to sell the idea, and the set has to be consistent enough to sit together on a product page or in a deck. I plan the shot list with you before the day so we know exactly how many looks we're getting through and how long each one has.
I'll work with your stylist and MUA if you have them, and can recommend people if you don't. For smaller brands shooting their first proper set, I'm happy to help scope it down to what actually gets used rather than shooting sixty looks you'll never post.
Portfolio work is about range. An agency wants to see that you can carry different moods, not six versions of the same expression. We'll plan two or three distinct looks and shoot them properly rather than rushing through more.
I direct throughout, which matters more in fashion than people expect — the difference between a usable frame and a dead one is often a very small adjustment in the shoulders or the chin.
Editing is where fashion work is won or lost. Colour has to be accurate to the garment — a brand can't use an image where the product is the wrong shade — and retouching stays on the right side of natural.
Usage rights are set out in the quote. If the images are for paid advertising, a campaign, or resale, that's priced in from the start, so there's no awkward conversation later when the shoot performs well.
London gives you an unusual amount of range within a short travel radius, which matters when a lookbook needs several distinct backdrops in one day. East London around Hackney Wick and the canals gives you industrial texture; the Barbican and the South Bank give hard modern concrete and strong geometry; central gives you classic street backdrops; and the parks give you clean, quiet space when the clothes need to be the only thing happening.
Shooting on location instead of in a studio keeps the budget down and usually produces more interesting work, but it needs planning — permissions, footfall at different times of day, and a realistic route between locations so the day doesn't disappear into travel.
I cover all of Greater London and travel beyond it for campaign work. If a shoot genuinely needs a studio, I'll arrange one and it goes into the quote as a visible line rather than being buried in the total.
Yes. I photographed Moncler's The Art of Genius show at Olympia during London Fashion Week on 20 February 2023, including the Salehe Bembury and FRGMT collections. Tell me the show or presentation and what you need the pictures for, and I'll come back with a price.
Fashion pricing depends on the number of looks, shoot length, whether a studio or location is needed, how many final images you need retouched, and the usage licence for commercial work. I quote per project. Tell me what you're shooting and where it'll be used and I'll give you a number.
I shoot on location and bring lighting, which covers most briefs and avoids adding studio hire to your budget. Where a shoot genuinely needs a studio, I'll arrange one and include the cost in the quote up front.
I work alongside stylists and MUAs regularly and can recommend people who suit the brief and budget. For brands who already have a team, I'll work to your direction.
You get the usage you've paid for, agreed in writing before the shoot. Standard delivery covers your own social and website use; paid advertising, campaign and resale usage is available and is priced into the quote.
A simple lookbook of a few looks is usually a half day. Larger campaigns with multiple models, locations or changes run to a full day or more. I'll tell you honestly what your shot list realistically needs rather than under-quoting the time.
Not sure what you need? The pricing page explains what actually changes the cost of a shoot, or just get in touch and describe what you're after.
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